Whilst browsing the news archives on the Manchester College looking for a "scoop", I came across an article talking about one of the students attending the Manchester College. Her name is Emily Rawlins. Further research into the student revealed a possible story/angle for me to pursue.
I decided to look further into this person as the base of a very possible and credible news article to pursue. The news package would be about an aspect of The Manchester College that is, now more than ever, relevant in current news/affairs and a key talking point throughout the country.
The Olympics have obviously had a large impact on the UK since 6th July 2005. This decision, made by the IOC, has had a great effect on London and the entire country throughout the past 6 years. As soon as the London 2012 BID, backed by former Olympic champion Sebastian Coe, was announced, there was an influx of individuals and companies trying to get involved/prepare for the waves of foreign supporters that will inevitably flood the UK and exhaust every resource available here. This planning/preparation for the heavy flow of travellers has given a large chunk of the population a 'stake' in next year's Olympics, which means that there is usually a fairly huge interest in all news related to the event. Currently, almost all large companies based/selling in the UK have released advertising campaigns related to sport and more importantly, the London Olympics 2012.
Here are some examples of advertising campaigns that are using the international event to promote their company/product:
This is an advert, produced in association with the London 2012 Games, promoting the company British Telecom with their BT INFINITY promotion, an advertising campaign promoting faster broadband speeds. Here is a great example of how the Olympics are being used by a company to promote their product, and gives us evidence that there is natural interest from companies as well as the general public, which is why there would be the same level of interest in the story that I would be producing about Emily’s possible inclusion in the 2012 games.
This is another example of how the Olympics are being shamelessly used and related to certain products in order to gain higher volume of sales and to give the company a better image, suggesting that their involvement in the games is crucial to the success of London’s triumph . . . whether this statement is true is not something that cannot be proved. Http
I can do nothing but to speculate as to whether more energy will help people run round a track faster, but nonetheless, these companies feel that the Olympics are so prominent in today’s media that it can only be beneficial for the large companies to be involved, which is why a news package related to it would gather interest from large potential audiences. The vast majority of my audience in the UK would have some sort of stake in the Olympics, whether it be business related or just national pride.
Here is the article I found on Emily Rawlins, a Manchester College student who is attempting to qualify for the 2012 Paralympics:
This article, regarding Emily Rawlins’ possible inclusion in next year's Paralympics, gave me an idea into the possible new direction I could take my group. This was the article that helped me to develop my idea from what, is essentially a story about a Paralympics hopeful, into a story that could potentially promote The Manchester College and the facilities they provide for their students.
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